PARENTING MAGAZINE’S FIT GENERATION RUN/WALK + FAMILY FESTIVAL:
Join the Movement to Put Your Family on a Healthier Path
Winter Park, Fla. — In an effort to help combat the rise of childhood obesity in the United States, Parenting magazine has issued a challenge to families to move more and eat better – together. With one in three kids ages 2 to 19 considered overweight or obese, the magazine launched its three-part “Fit Generation” series in 2010, an editorial platform designed to arm families with the information and resources to accomplish that goal. The program will be brought to life later this year with the Parenting Fit Generation Run/Walk + Family Festival multi-market event series.
With the help of NBA/WNBA FIT — the league’s comprehensive program that encourages physical activity and healthy living for children and families, Parenting’s Fit Generation Run/Walk + Family Festival event series will visit three U.S. cities in 2011, including Denver, Colo., on June 18; Minneapolis, Minn., on July 30; and the greater Orlando area of Winter Park, Fla., on Oct. 1.
“The Fit Generation event series brings to life Parenting’s goal of helping families get on a healthier path by giving them the opportunity to participate in fun fitness activities and learn about smart lifestyle habits, together,” said Ana Connery, Parenting’s director, print content, strategy, and design. “The event combines exercise, wellness education, and entertainment in a festival environment the entire family will enjoy, and gives Parenting the chance to address the childhood obesity crisis both in person and in our pages.”
The Festival’s signature running events include a timed 5K race for serious runners, an untimed 5K Stroller Roll for runners with babies, a Kids’ Fun Run, and a Diaper Dash for toddlers. All Kids’ Fun Run and Diaper Dash participants will receive a first-place ribbon, while the top-finishing runners in the timed 5K will receive a one-of-a-kind Etch A Sketch-style trophy.
Following the racing events, families can cool off and enjoy a complimentary food buffet, music, children’s entertainment, health and wellness exhibits, games, raffles, giveaways, awards and more. Appearances by NBA legends and current and former WNBA players, as well as NBA/WNBA FIT prizes and giveaways, are scheduled throughout the Fit Generation event series.
The inaugural Parenting Fit Generation Run/Walk + Family Festival was held in September 2010 in Winter Park, FL. The Festival received such a positive response from participants that Parenting decided to expand into a multi-market event series by adding the two additional markets, Denver and Minneapolis, to the 2011 campaign.
For more information on the Parenting Fit Generation Run/Walk + Family Festival event series, including 5K registration, please visit www.fitgeneration.com.
About The Parenting Group
The Parenting Group, home of the Parenting, Babytalk and Conceive brands, reaches moms over 15 million times every month through magazines, digital media, custom content, and events. TPG’s publications include: Parenting School Years, for moms with children in kindergarten through elementary school; Parenting Early Years, for moms of infants, toddlers and preschoolers; and Babytalk, for new moms and moms-to-be. TPG’s other media properties include: Conceive, for women trying to get pregnant, the Babytalk Pregnancy Planner; the Parenting.com and ConceiveOnline.com web sites; MomConnection®, a nationally-representative online research network; and a custom content unit. The Parenting Group is a division of Bonnier Corporation.
About NBA/WNBA FIT
NBA/WNBA FIT is the league's comprehensive health and wellness program that encourages physical activity and healthy living for children and families. Through a nationwide network of more than 880 community-based organizations, NBA/WNBA FIT brings programs and events to children, adults, and families year-round. NBA/WNBA FIT also collaborates with the Let’s Move! campaign, which first lady Michelle Obama established to provide communities nationwide with resources to help kids eat healthy and get active. In partnership with the American College of Sports Medicine and Nemours’ KidsHealth.org, NBA/WNBA FIT also provides health and fitness information to children and families through newsletters, social media, and interactive online content at NBA.com/nbafit. NBA/WNBA FIT strives to motivate and inspire kids, adults, and families to PLEDGE NBA/WNBA FIT online at NBA.com/nbafit.
About Bonnier Corp.
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.
